Established in Stuttgart in 1972 by Professor Ferdinand Alexander Porsche, grandson of the Porsche founder and designer of the 911, was relocated to Zell am See, Austria, in 1974. The 911 quickly became the embodiment of the sports car and, like many other items designed by F.A. Porsche, a design classic. In the decades that followed, numerous classic men’s accessories including watches, eyeglasses, and writing utensils were created and marketed worldwide under the “Porsche Design” brand. At the same time, a large number of industrial products, household appliances, and consumer goods – even streetcars for the city of Vienna were designed under the “Design by F.A. Porsche” brand for internationally clients. The Porsche Design Group [Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG], based in Bietigheim-Bissingen, is a majority-owned subsidiary of Porsche AG in Stuttgart. The company focuses its activities on Porsche Design and Porsche Design Driver’s Selection divisions with the Porsche Design Studio in Zell am See, Austria.

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