World renowned London cigar store
Come On In, The Water’s Lovely!
Come On In, The Water's Lovely!
Come On In, The Water's Lovely!

Come On In, The Water’s Lovely!

GOOD times come; good times go.

The same can be said for bad times, for that matter.

Find a man who’ll tell you he’s had nothing but good times all his life and you’ll have found either a liar, an idiot, or quite possibly both.

Which is why, as we get older and begin to feel more comfortable in our skin than we did as young go-getters, we gravitate towards long-standing, tried and tested relationships. Both personally, with family members and friends that have always been there for us through thick and thin – and also more prosaically with the things we surround ourselves with.

It’s not often talked about as a trait of successful, happy people, but who and what they surround themselves with telling you an awful lot about how and why they are successful and happy.

Think about it; what colours make you happy? What sights, sounds, smells and tastes bring you joy? This is a very real and repeatable way of thinking and acting that will start you on that road to happiness and success, whatever that might look like to you. It doesn’t matter whether you come from a silver spoon background or whether your family come from impoverished stock and you must graft for every penny; you can adopt this mindset regardless. How about that remarkably coloured pebble you absent-mindedly put in your pocket on that family holiday on the beach? Or that shade of sky in the spring that makes your heart soar? How about a favourite picture in your mind or a street you love walking down, a shop window you love to gaze into?

Whether it’s gentle rainfall as you fall asleep or the sound of children laughing, the world is jam-packed full of things to delight and pleasure you – you just have to look, listen, feel and taste them to find your own unique blend. Soon, you will build up a cocoon of inspiring and enlightening things around you and this, in turn, will feed your energy, positivity, thoughtfulness and creativity.

Cigars very much fall into this mindset for us at Sautter. They form a vital part of that fabric we’ve chosen to weave in and around our lives. They bring us joy – that’s why we’re so obsessed with them. The art of selecting, clipping and lighting; the wonderful array of beautiful and functional accessories the hobby generates; the great people you get to meet if you are a cigar lover; the wonderful places in the world it can take you; the knowledge you’ll absorb; the kindness you’ll be shown. All of these things and more are directly linked to a love of the cigar world and an open mind about its multiple facets, personalities, businesses, cultures and customs.

If you’ve already dived in headfirst, then you’ll be nodding in agreement. And if you’ve only just dipped your toe or you’re standing at the water’s edge wondering how cold it is, let us reassure you that you are in for a wonderful, colourful, enlightening journey.

Come on in, the water’s lovely!

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