YOU can’t beat a good, old-fashioned cigar launch night. This particular launch was given a modern twist by those crafty so and sos in the Hunters & Frankau marketing department.
THERE’S light at the end of the tunnel. It’s only a pin prick, and it’s a bloody long tunnel, but there’s daylight ahead and we’re steaming towards it. Sautter recognises this situation has affected everybody, in greater or lesser ways, which is why the avenues and ways of reaching out to Sautter customers is greater than ever before.
BATTEN down the hatches, pull up the drawbridge; lockdown the sequel (Revenge of the Bog Roll Snatcher) is upon us. Never fear, intrepid cigar lover. Sautter has you covered, Even if its famous doors on one of the world’s most prestigious streets will shortly be closed to customers.
THERE’S still a great deal of uncertainty, but one thing is for sure – humans are nothing if not resourceful. With the advent of lockdown, the internet really came into its own, didn’t it? Those with shares in Zoom looked like soothsayers and we all gathered around our screens to, as Billy Joel might say, ‘forget about life for a while.’
AND that was the first post-Covid cigar event. The world launch of the Ramon Allones Allones No.2, which was arranged and organised superbly by Hunters & Frankau, the UK’s importer of Cuban cigars, took place on a soggy Wednesday.
I wonder what the cigar world will look like post-Corona? Hopefully those terraces and lounges large enough will be allowed to re-open, given that the need to socially distance looks likely to be with us for months to come.
So much has changed in such a short space of time. It’s discombobulating, for sure, but it’s also strangely exciting; to see, for example, how nature has poured seamlessly back in to fill the void that we have left in public spaces.
So how are you faring, Sautter family? We are neck-deep in lockdown and with little sign yet of any glimmer of light at the end of a very dark, very dangerous tunnel.